Form the MIC comes a new program designed to help drive more traffic into a motorcycle dealer. The idea is to highlight various specials and sales and bring in crowds similar to the 'Black Friday' retail mobs. Dealers can go to the MIC website and source all sorts of materials to help them set up a Revive Your Ride program at their location. If it helps bring in the customers in this economic environment, there's nothing wrong with it.
http://tinyurl.com/yfw5m2v
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Motorcycle Industry Council Launches 'Revive Your Ride' Program
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