Yamaha Motors Partners with DC Shoes

You see the stickers everywhere - DC shoes stickers on every squid's helmet as well. Funny how much modern children are slaves to logos and corporate branding - it's really sad, actually. However, Yamaha has teamed up with them to support the DC off-road training facility in SoCal. And, they will do plenty of cross-promotion and co-branding exercises, which will result in the usual items for sale at your local Yamaha dealer.

http://tinyurl.com/ylzvqt4