Erik Buell Racing and India's Hero MotoCorp - A Joint Venture

Again, another one late to be posted, but it remains significant:

Now that Erik Buell is free from the traditionalists at The Motor Company, he can fully explore his imagination, and that of the incredible engineers employed by his marque. Erik Buell Racing can also look to the future, and take on a partnership with the largest motorcycle manufacturer in the world - Hero MotoCorp. For their part, Hero will become a minority owner of EBR; this will secure a "free-flowing relationship" between the two companies with an emphasis on research and development and sharing of technology. Under HD, Buell could have never done this, and Hero may not have even tried; Hero may have only taken this step since they dissolved their technology agreement with Honda (BTW: it did not "collapse" as they say). EBR should gain access to an amazing amount of engineering knowledge and technology, and Hero will learn so much from what Buell has always done - excel at the new and better.

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