Volkswagen Owns Ducati - Bought for $1.12 Billion

It is now final and official; after months - nee years if you listened to VW fans and their chatter - of rumor and speculation, VW's Audi brand has officially purchased Ducati for the sum of €860 million (US$1.12 billion). Some are arguing over why they did this. One of the articles linked here gets close. Audi wanted Ducati for the same reason VW wanted Bugatti and Lamborghini - prestige, a nameplate to put on the stock and letterhead. And, why not? Really, what kind of idiot would not buy a company on the rocketship rise, as is Ducati, for what is essentially a few days of revenue for VW/Audi? Not this idiot! Check it out and lust after the Panigale (someone needs to tell the Wired author that Ducati has actually named this one; no, not a great name, but a real name) in the photo here.

First tiny blurb: http://tinyurl.com/7s5zloj

Wired piece (far more informative): http://tinyurl.com/cmllp7e