The George White company had a good year in their first year in racing - their Gino Rea captured the European Superstock 600 Championship in 2009. Not bad for a first foray. Well, now they will be extending their brand across the BSB series - there will be a significant move to really push the new sponsor and get some attention. Expect interesting offers and promotions...
http://tinyurl.com/yzg4cre
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George White Joins British Superbike Championship As Associate Sponsor
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